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State of the Screens

Nielsen Total Audience Report Q1 2017

By May 9, 2018No Comments

Nielsen released the data for Q1 with a specific focus on how each generation consumes media.

Time spent by platform in Q1 (2016 vs. 2017):
Live TV — 4h 21m (↓ 5%)
2) Mobile — 2h 19m (↑ 40%)

Bottom line. People are spending more time in front of screens which is why you see 40% growth in mobile with only a 5% decline in live tv.

The challenge for advertisers is budgeting between the various screens.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.