Big announcement: Viewership from Comcast’s streaming video app (Stream) will now be counted in Nielsen TV ratings.
Why this matters: Viewership is rapidly shifting to streaming and both networks and advertisers want a more accurate picture of the audience (size, demographics, etc.).
Flashback #1: TV Has A Melting Iceberg Problem
Estimated impact on ratings when non-live (35 days) of viewing is added:
1) CBS Average — ↑ 53%
2) Big Bang Theory — ↑ 66%
3) Bull — ↑ 57%