Big announcement: Viewership from Comcast’s streaming video app (Stream) will now be counted in Nielsen TV ratings.
Why this matters: Viewership is rapidly shifting to streaming and both networks and advertisers want a more accurate picture of the audience (size, demographics, etc.).
Flashback #1: TV Has A Melting Iceberg Problem
Estimated impact on ratings when non-live (35 days) of viewing is added:
1) CBS Average — ↑ 53%
2) Big Bang Theory — ↑ 66%
3) Bull — ↑ 57%
Flashback #3: Nobody seems to know how many people watch TV shows these days — and that should terrify the ad business
More #1: The Future Of Legacy TV Advertising: Audience Targeted, Data-Driven Campaigns
