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State of the Screens

Nielsen Offers Broad Insight Into Netflix Ratings

By February 22, 2018No Comments

Nielsen is going to start applying traditional TV-style measurement to Netflix shows.

Eight networks have signed up for the service including:
1) A+E Networks
2) Disney-ABC Television Group
3) Lions Gate
4) NBCUniversal
5) Warner Bros.

Netflix does not sell advertising. The above networks are going to use this data in their content licensing negotiations.

Previously on SOTS. Why the ‘End of TV’ Is Great for Facebook and Google

More on this topic. Madison Avenue Wants to Crash Netflix, Amazon

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.