Nearly 2/3 of U.S. households have a device to stream video to a television according to Nielsen.
Video viewing hours per month on a TV set in the U.S.:
1) Linear TV — 38B
2) Streaming — 8B
Median age by device:
1) Live TV — 56
2) STB VOD — 45
3) Connected — 42
4) Desktop/mobile — 40
Read the full report here.
Flashback: comScore: State of OTT
OTT viewing households by year:
1) 2016–44M
2) 2017–55M (↑ 25%)
3) 2018–60M (↑ 17%)
More #1: Nielsen Puts Connected-TV Use at 8 Billion Hours Per Month
More #2: Facebook Should Just Buy Roku Already — or Move on from TV
