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State of the Screens

Nielsen Adds Hulu and YouTube to TV Ratings, but GRPs Won’t Likely Follow

By May 9, 2018No Comments

Big deal. This is the first time that viewership from any of the new streaming services has counted in traditional TV ratings.

Small impact at first. The only ads from Hulu and YouTube that will count will be the ones that are exactly the same as on live TV

Nielsen also announced that they are adding viewership from video-on-demand (VOD) for 9 networks into their content ratings:
1) Adult Swim
2) Cartoon Network
3) CNN
4) TBS
5) TNT
6) truTV
7) Discovery
8) Music Choice
9) PBS

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.