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State of the Screens

Nielsen: 120.6 million US TV homes for the 2019-2020 season

By September 5, 2019No Comments

U.S. TV households by year (YoY growth) according to Nielsen:
1) 
2008-09 – 114.5M
2) 2009-10 – 114.9M (↑ 0%)
3) 2010-11 – 115.9M (↑ 1%)
4) 2011-12 – 114.7M (↓ 1%)
5) 2012-13 – 114.2M (↑ 0%)
6) 2013-14 – 115.6M (↑ 1%)
7) 2014-15 – 116.4M (↑ 1%)
8) 2015-16 – 116.4M (↑ 0%)
9) 2016-17 – 118.4M (↑ 2%)
10) 2017-18 – 119.6M (↑ 1%)
11) 2018-19 – 119.9M (↑ 0%)
12) 2019-20 – 120.6M (↑ 1%)

Share of U.S. households with TV:
1) 2018 – 95.9%
2) 
2019 – 96.1%

Share of linear TV viewing by age group:
1) 2-17 – 9%
2) 
18-24 – 3%
3) 
25-34 – 8%
4) 
35-49 – 18%
5) 
50-54 – 9%
6) 
55+ – 53%

55+ share of linear TV viewing by year:
1) 2012 – 35%
2) 
2013 – 38%
3) 
2014 – 39%
4) 
2015 – 42%
5) 
2016 – 44%
6) 
2017 – 47%
7) 
2018 – 50%
8) 
2019 – 53%

More: US TV homes, devices, and services: 2019

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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