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State of the Screens

NFL Dominates All 4 Quarters in Linear TV

By January 6, 2022No Comments

Top 10 TV telecasts of 2021 by total viewers according to Variety:

1) Super Bowl LV: Tampa Bay vs. Kansas City (CBS) – 93M
2) AFC Championship: Kansas City vs. Buffalo (CBS) – 43M
3) NFL Divisional Playoff: Tampa Bay vs. New Orleans (Fox) – 37M
4) NFL Sunday Night Football: Tampa Bay vs. New England (NBC) – 27M
5) AFC Divisional Playoff: Buffalo vs. Baltimore (NBC) – 27M
6) AFC Wildcard Playoff: Cleveland vs. Pittsburgh (NBC) – 25M
7) NFL Thursday Special: Tampa Bay vs. Dallas (NBC) – 25M
8) The Equalizer (Post-Super Bowl Series Premiere) (CBS) – 24M
9) Oprah With Meghan & Harry (CBS) – 22M
10) NFC Wildcard Playoff: Tampa Bay vs. Washington (NBC) – 22M

Share of top 100 TV telecasts of 2021 by network:
1) CBS – 39%
2) NBC – 35%
3) Fox – 13%
4) ESPN – 10%
5) Paramount Network – 2%
6) ABC – 1%

Share of top 100 TV telecasts of 2021 by program type:

1) National Football League – 38%
2)
NCIS (CBS) – 17%
3)
Summer Olympics – 14%
4)
FBI (CBS) 7%
5)
60 Minutes (CBS) – 5%
6)
The Equalizer (CBS) – 4%
7)
Major League Baseball – 3%
8)
NCAA Football – 3%
9)
Adele/Oprah specials (CBS) – 2%
10)
Law & Order (NBC) – 2%
11)
NCAA Basketball – 2%
12)
Yellowstone (Paramount Network) – 2%
13)
NBA Basketball – 1%

Slipbox-Top100TV2021

 

Wow: The Price is Right led all non-NFL programs with 8.6B minutes of viewing during 2021. To put into perspective, Squid Games generated 10.5B minutes of viewing.

 

Video: How Do TV Ratings Work?

More: TV Audiences Are Still There—Yes, Even Large Ones

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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