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State of the Screens

Netflix, the Oscars, and the Battle for the Future of Film

By February 15, 2018No Comments

A long read (20 minutes) on the complicated relationshipbetween Netflix and the Academy Awards.

The big rub. Netflix refuses to follow tradition in terms of theatrical release. Netflix usually does the minimum to qualify for the Oscars which involves debuting in at least one theater in Los Angeles for one week.

Quote from anonymous academy member:
“The issue I have with Netflix is they won’t play by the rules. They could go theatrically ahead of the release on their platform, but they won’t … I don’t suspect that they will be given a fair shake, at least not in the best-picture category, until they do. Or until the exhibitors die away and traditionalists whose lives were spent creating films to be seen on the big screen leave the business. I don’t see it changing overnight.”

Oscar wins for streaming services:
1) Best original screenplay (2017) — Manchester by the Sea (Hulu)
2) Best actor (2017) — Manchester by the Sea (Hulu)
3) Best foreign-language film (2017) — The Salesman (Hulu)
4) Best documentary short (2017) — The White Helmets (Netflix)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.