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State of the Screens

Netflix Surprises With Big Subscriber Gains, Shares Soar

By May 9, 2018No Comments

Netflix blew away Wall Street expectations adding 5.2m subscribers vs. a projection of 3.2m. They beat the target by 63%!!!!

The stock is up 30% this year.

They have now broken 100m subscribers with more than half coming from outside the U.S.

Netflix has customers in 109 countries and 80% of the subscriber growth was outside of the U.S.

Revenue grew to $2.8b or roughly $9 per subscriber/month.

Assuming an average ad CPM of $25, an average user would have to watch 359 video ads per month to match that level of revenue.

Premium content. Netflix currently has $15.7b in content obligations and recently received 91 Emmy nominations.

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.