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State of the Screens

Netflix Subscribers Fall Slightly Short of Expectations

By October 24, 2019No Comments

I’m Netflix subscriber growth in 2019-Q3:
1) Projected – 7.0M
Actual – 6.8M

Netflix subscribers (% of total):
1) International – 97.7M (62%)
2) Domestic – 60.6M (38%)
3) Total – 158.3M

Netflix subscriber growth in 2019-Q3 (% of total):
1) International – 6.3M (92%)
2) Domestic – 517K (8%)
3) Total – 6.8M

Netflix subscribers by quarter (YoY growth):
1) 2015-Q1 – 69.2M
2016-Q1 – 86.7M (↑ 25%)
3) 2017-Q1 – 104.M (↑ 20%)
4) 2018-Q1 – 130.4M (↑ 25%)
5) 2019-Q1 – 158.3M (↑ 21%)

Video: Netflix needs more targeted content strategy to compete: Axios’ Sara Fischer

More: Why Netflix isn’t worried about the streaming wars

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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