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State of the Screens

Netflix Subscriber Growth Falls Short in U.S., but Leaps Abroad

By January 30, 2020No Comments
Netflix subscriber growth in 2019-Q4:
1) 
Projected – 7.0M
2) 
Actual – 8.3MNetflix subscribers (% of total):
1)

International – 106.1M (63%)
2) Domestic – 61.0M (37%)
3) Total – 167.1MNetflix subscriber growth in 2019-Q4 (% of total):
1)

International – 8.3M (95%)
2) Domestic – 420K (5%)
3) Total – 8.8M

Netflix subscribers by quarter (YoY growth):
1)

2015-Q4 – 74.8M
2) 
2016-Q4 – 93.8M (↑ 25%)
3) 2017-Q4 – 110.6M (↑ 18%)
4) 2018-Q4 – 139.3M (↑ 26%)
5) 2019-Q4 – 167.1M (↑ 20%)Video: Here’s what Netflix CEO Reed Hastings had to say at The New York Times’ Dealbook conference

More: 2020 will be the year that defines Netflix’s future. Analysts break down the 5 big challenges it faces.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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