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State of the Screens

Netflix Is Expected to Spend up to $13 Billion on Original Programming This Year

By July 18, 2018No Comments

Netflix is continuing to ramp spend on original content potentially reaching $13B this year!

Feature films by studio in 2018:
1)
Netflix — 82
2)
Warner Brothers — 23
3)
Disney — 10

Content spend in 2019:
1)
Netflix — $10B+
2)
Amazon — $4B+
3)
Apple — $1B

Netflix content spend by year (YoY increase):
1)
2013 — $2B
2)
2014 — $3B (↑ 50%)
3) 2015 — $4B (↑ 33%)
4) 2016 — $5B (↑ 25%)
5) 2017 — $6B (↑ 20%)
6) 2018 — $8B (↑ 33%)
7) 2019P — $10B (↑ 26%)
8) 2020P- $12B (↑ 20%)
9) 2021P — $14B (↑ 17%)
10) 2022P — $16B (↑ 13%)

Most popular platform for watching entertainment on TV:
1)
Netflix — 40%
2)
YouTube — 17%
3)
Cable TV — 16%
4)
Hulu — 8%
5)
Broadcast TV — 8%
6)
Amazon Prime — 3%
7)
Other — 9%

Flashback: Inside the Binge Factory

Netflix subscribers:
1) 2011–25M
2) 2018–125M
3) 2020P — 200M
4) 2030P — 360M

More #1: How Netflix Became the №1 Destination for Television Entertainment (By Far)

More #2: Netflix’s Content Budget Is Bigger Than It Seems (Netflix Misunderstandings, Pt. 1)

More #3: Netflix Testing Out Pricier New ‘Ultra’ Plan at $16.99 per Month

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.