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State of the Screens

Netflix Holds A (Shrinking) Lead In Streaming

By October 15, 2020No Comments

CTV/OTT time spent by network type according to Comscore:
1) 
Netflix – 26%
2) 
YouTube – 21%
3) 
Amazon Prime – 17%
4) 
Hulu – 14%
5) 
Disney+ – 5%
6) 
Other – 17%

Time spent with SVOD services according to eMarketer:
1) 
2018 – 0h 44m (↑ 20%)
2) 2019 – 0h 51m (↑ 15%)
3) 2020P – 1h 2m (↑ 23%)
4) 2021P – 1h 7m (↑ 7%)
5) 2022P – 1h 10m (↑ 5%)

Share of streaming time w/ SVOD according to Reelgood:
1) 
2020-Q2 – 52%
2) 
2020-Q3 – 48%

Interesting: The overlap between various streaming services.

Top streaming programs by total minutes during early September according to Nielsen:
1) Cobra Kai (Netflix) – 1.7B
2) Away (2020) (Netflix) – 1.4B
3) Lucifer (Netflix) – 1.1B
4) The Boys (Amazon) – 1.1B
5) The Office (Netflix) – 947M
6) Criminal Minds (Netflix) – 783M
7) Greys Anatomy (Netflix) – 705M
8) NCIS (Netflix) – 587M
9) Shameless (Netflix) – 556M
10) Sister, Sister (Netflix) – 432M

Video: Honest Trailers | Every Streaming Service

More #1: Why the “Streaming Wars” Are Actually About Product-Channel Fit

More #2: October’s Top Streaming Originals Hitting Netflix, Prime Video, More

More #3: ‘The Boys’ Vs. ‘Ted Lasso’ Vs. ‘Cobra Kai’: Which Show Won September 2020?

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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