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State of the Screens

More than 10 million sign up for Disney+ in first day

By November 20, 2019No Comments

Wow: Disney+ surpassed 10M sign-ups in the first 24 hours, which is higher than analyst predictions of 8M for 2019!

Not so fast, my friend: This number includes free-trials along with Verizon customers, such as the Screens family, who will get their first year free.

Disney+ launch scheduled for November 2019:
1) Australia
2) Canada
3) Netherlands
4) New Zealand
5) Puerto Rico
6) United States

Disney + launch scheduled for March 2020:
1) France
2) Germany
3) Italy
4) Spain
5) United Kingdom

Global video subscribers in 2018:
1) Streaming – 613M
2) Cable TV – 556M

Podcast: Where Streams Come True

Video: Disney officially enters the streaming wars – here’s what six experts say investors should watch

More #1: The 4 Minute History of Disney

More #2: 10 lessons for Disney, Apple, and all the new streaming companies trying to take down Netflix

More #3: Bob Iger Takes the Gloves Off for Disney’s Streaming Debut

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.