March Madness 2022 Gambling: By the Numbers

By Michael BeachMarch 18, 2022No Comments

2022-03-17_14-15-00

Big question #1: How much money will be wagered in this year’s March Madness tournament?

Quick answer: $3.1B

Quick math on the amount wagered by average NCAA March Madness gambler:
1) $3.1B wagered
2) 45M Americans will take part
3) $69 per gambler

Share of wagers placed outside of brackets:
1) 2021 – 55%
2) 2022 – 76%

Big question #2: How has the sports betting landscape changed since last year?

Quick answer: 29M more Americans can legally bet this year.

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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March Madness 2022 Gambling: By the Numbers

Michael Beach

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March Madness 2022 Gambling: By the Numbers

Michael Beach

Want the latest insights from around the video advertising industry?

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