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State of the Screens

March Madness 2021 Gambling: By The Numbers

By March 19, 2021No Comments

Big question #1: How much will be wagered on this year’s March Madness tournament?

Quick answer: $8.5B

Quick math on the amount wagered by average NCAA March Madness gambler:
1) $8.5B wagered
2) 47.4M Americans will participate
3) $179 per gambler

Estimated sports betting wagers (YoY growth) according to Activate Consulting:
1) 2017 – $5B
2) 2018 – $7B (↑ 40%)
3) 2019P – $13B (↑ 86%)
4) 2020P – $31B (↑ 138%)
5) 2021P – $63B (↑ 103%)
6) 2022P – $102B (↑ 62%)
7) 2023P – $149B (↑ 46%)

Sports Betting Forecasts

Big question #2: How has the sports betting landscape changed since the 2019 tournament?

Quick answer: Sports betting is now legal in 21 states, reaching 45% of the adult population.

Projected Americans filling out brackets vs. betting on NCAA March Madness:
1) Betting – 47M
2) Brackets – 37M

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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