Skip to main content

Screen Wars Thought Leader Interviews are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

Major public college football programs could lose billions in revenue if no season is played

By April 24, 2020No Comments

Quick math on college football revenue for Power Five schools:
Schools – 65
Revenue from football – $4.1B
Revenue/school – $63M
Average athletic department budget – $115M
Share of total athletic department revenue – ≈ 55%

Source of revenue for Power Five athletic departments, according to Axios:
Media rights – 34%
Ticket revenue – 20%
Government/Institution – 5%
Student fees – 2%
Other (licensing, etc.) – 39%

Local impact: The Tuscaloosa area generates $20M in revenue from each Alabama home game!

Three scenarios for college football, according to Chris Fowler:
The season starts on time (unlikely)
2) Shortened season with a late start
3) Full season moved to spring

Video #1: Chris Fowler on Instagram

Video #2: The credibility of college football hangs in balance if played with no fans

More #1: How to play a college football season during the winter

More #2: Commissioners tell VP Mike Pence college sports won’t be back until students return to campus

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.