This Thursday: Millions of people will watch a recruiting video for Ohio State the NFL Draft.
Key details for NFL Draft production:
1) Roger Goodell will announce the picks from his “man cave”
2) ≈ 180 remote locations vs. 10 in an average year
3) Team GMs and coaches will be in separate locations
4) 58 draft prospects received home video kits
5) 48M different people watched a portion of the 2019 draft
Quote from Seth Markman – VP of Production @ ESPN:
“This is the most complicated event I’ve personally been involved in.”
NFL Draft viewership by year (YoY growth) according to Nielsen:
1) 2015 – 4.0M
2) 2016 – 4.3M (↑ 8%)
3) 2017 – 4.6M (↑ 7%)
4) 2018 – 5.5M (↑ 20%)
5) 2019 – 6.1M (↑ 11%)
NFL Draft viewership by network (% of total) for the 2019 opening round according to Nielsen:
1) ESPN – 4.9M (44%)
2) ABC – 4.5M (41%)
3) NFL Network – 1.7M (15%)
4) Total – 11.1M
The home video kit includes:
Video #1: Joe Burrow surprises Lowe’s associates in Ohio
Video #2: John Elway: Virtual test draft ‘smooth’ after early hiccups
More: What will the ‘fully virtual’ 2020 NFL Draft look like?
