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State of the Screens

Little Movement Atop New Nielsen DMA Ranks 

By October 10, 2019No Comments

U.S. Television households, according to Nielsen (YoY growth):
1) 2018-19 – 110.2M
2) 2019-20 – 107.0M (↓ 3%)

Top 5 markets by total growth:
1) Indianapolis – ↑ 54K
2) Tucson (Sierra Vista) – ↑ 29K
3) Salt Lake City – ↑ 17K
4) Wilkes Barre-Scranton-Hztn – ↑ 16K
5) Phoenix (Prescott) – ↑ 15K

Top 5 markets by growth rate:
1) 
Tucson (Sierra Vista) – ↑ 7%
2) 
Indianapolis – ↑ 5%
3) 
Savannah – ↑ 4%
4) 
Youngstown – ↑ 3%
5) 
Wilkes Barre-Scranton-Hztn – ↑ 3%

Bottom 5 markets by total growth:
1) New York – ↓ 276K
2) 
Los Angeles – ↓ 131K
3) 
Washington, DC (Hagrstwn) – ↓ 131K
4) 
Houston – ↓ 93K
5) 
Seattle-Tacoma – ↓ 90K

Bottom 5 markets by total growth:
1) Juneau – ↓ 18%
2) 
Flint-Saginaw-Bay City – ↓ 16%
3) 
Fairbanks – ↓ 15%
4) 
Toledo – ↓ 13%
5) 
El Paso (Las Cruces) – ↓ 13%

More #1: Little Movement Atop New Nielsen DMA Ranks

More #2: The number of people in the average U.S. household is going up for the first time in over 160 years

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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