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State of the Screens

Kid’s Programming Goes Way Beyond Childs’ Play

By November 12, 2020No Comments

What Tiny Screens is reading watching: Baby Shark Dance is now the most-watched YouTube video ever with 7.1B views!

Video: Baby Shark Dance

Flashback: ‘Sesame Street’ Moves to HBO Max in Five-Season Deal

FYI: Sesame Street is socially distancing…

Big question: How has kids’ screen time changed during COVID-19?

Quick answer: Quite a bit.

Weekly increase in kids screen time during COVID-19 according to eMarketer:
1) 6-10 hours – 37%
2) 1-5 hours – 24%
3) 11-15 hours – 23%
4) 16-20 hours – 7%
5) 20+ hours – 5%
6) 0 hours – 4%

More: How 2020 rocked the gentle world of children’s TV like never before

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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