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State of the Screens

Is Roku Getting Promoted To the G-Suite?

By July 10, 2020November 15th, 2021No Comments

Rumor mill: Could Google buy Roku?

Roku market capitalization:
Today – $17B
Projected by 2026  – $90B

The bull case for Google buying Roku: Google has a market capitalization of ≈ $1T and ended 2020-Q1 with $117B in cash, meaning they could afford the transaction.

The bear case: Roku grew ad revenue by 78% in 2019 and may not be in a hurry to sell.

Roku advertising revenue (YoY growth):
1) 2017 – $225M
2) 2018 – $417M (↑ 85%)
3) 2019 – $741M (↑ 78%)

More: Roku Touts Flexibility to Woo Ad Dollars From Linear to Streaming

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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