Rumor mill: Could Google buy Roku?
Roku market capitalization:
1) Today – $17B
2) Projected by 2026 – $90B
The bull case for Google buying Roku: Google has a market capitalization of ≈ $1T and ended 2020-Q1 with $117B in cash, meaning they could afford the transaction.
The bear case: Roku grew ad revenue by 78% in 2019 and may not be in a hurry to sell.
Roku advertising revenue (YoY growth):
1) 2017 – $225M
2) 2018 – $417M (↑ 85%)
3) 2019 – $741M (↑ 78%)
More: Roku Touts Flexibility to Woo Ad Dollars From Linear to Streaming
