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State of the Screens

Inside the Binge Factory

By June 26, 2018No Comments
Hard to believe: It has only been 7 years since Netflix entered the original content business by beating out AMC and HBO for the rights to House of Cards.

TBT Headline: Netflix To Enter Original Programming With Mega Deal For David Fincher-Kevin Spacey Series ‘House Of Cards’ (03/15/2011)

Wow: 13 Reasons Why was watched by more people in India than the U.S.

More #1: There’s always demand in the banana stand; Arrested Development is back!

More #2: How Netflix sent the biggest media companies into a frenzy, and why Netflix thinks some are getting it wrong

Netflix subscribers:
1) 2011–25M
2) 2018–125M
3) 2020P — 200M
4) 2030P — 360M

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.