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State of the Screens

Inside Sinclair: CEO Nixes Fox News Rival Rumors, Talks Tribune and Big Ambition for Broadcast Biz

By May 9, 2018No Comments

People are taking notice when you appear on the cover of VarietyandBloomberg in the same week!

Previously on SOTS. Tribune Acquisition Adds to Sinclair’s Ad Advantages

Sinclair has continued to grow their local tv footprint with $4b+ in acquisitions since 2012.

Sinclair recently put to bed speculation that they were going to launch a Fox News competitor.

The big push is on launching Next Gen TV (ATSC 3.0) which will combine over-the-air (OTA) content delivery with more targeted advertising delivered over the internet.

More on this topic. Sinclair/Tribune Future: Less Local TV News, More Ad Clout

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.