The average cost per paid influencer post on YouTube (YoY growth) according to Izea:
1) 2014 – $420
2) 2015 – $833 (↑ 98%)
3) 2016 – $6,150 (↑ 638%)
4) 2017 – $7,954 (↑ 29%)
5) 2018 – $4,085 (↓ 49%)
6) 2019 – $6,700 (↑ 64%)
The average cost per paid influencer post on Instagram (YoY growth):
1) 2014 – $134
2) 2015 – $381 (↑ 184%)
3) 2016 – $863 (↑ 126%)
4) 2017 – $1,170 (↑ 36%)
5) 2018 – $1,144 (↓ 2%)
6) 2019 – $1,643 (↑ 4%)
The average cost per paid influencer post on Instagram by follower count according to Mediakix:
1) 10K – $500
2) 50K – $4,000
3) 500K – $10,000
4) 1M – $25,000
Cost to acquire 1,000 fake followers according to Masarah Paquet-Clouston:
1) YouTube – $49
2) Facebook – $39
3) Instagram – $16
More #1: ‘It’s very transactional’: Confessions of a marketer on working with influencers
More #3: Influencer Marketing Has Peaked — Here’s What’s Next
