Skip to main content

ScreenBytes Executive Interview Series are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

Influencer Marketing Has Peaked — Here’s What’s Next

By November 20, 2019No Comments

The average cost per paid influencer post on YouTube (YoY growth) according to Izea:
1) 
2014 – $420
2) 
2015 – $833 (↑ 98%)
3) 2016 – $6,150 (↑ 638%)
4) 2017 – $7,954 (↑ 29%)
5) 2018 – $4,085 (↓ 49%)
6) 2019 – $6,700 (↑ 64%)

The average cost per paid influencer post on Instagram (YoY growth):
1) 
2014 – $134
2) 
2015 – $381 (↑ 184%)
3) 2016 – $863 (↑ 126%)
4) 2017 – $1,170 (↑ 36%)
5) 2018 – $1,144 (↓ 2%)
6) 2019 – $1,643 (↑ 4%)

The average cost per paid influencer post on Instagram by follower count according to Mediakix:
1) 10K – $500
2) 
50K – $4,000
3) 500K – $10,000
4) 1M – $25,000

Cost to acquire 1,000 fake followers according to Masarah Paquet-Clouston:
1) 
YouTube – $49
2) 
Facebook – $39
3) 
Instagram – $16

More #1: ‘It’s very transactional’: Confessions of a marketer on working with influencers

More #2: “At What Point Is 3 Million Gonna Be Success?” : The Ever-Evolving, Often Perilous Business of Being a YouTube Star

More #3: Influencer Marketing Has Peaked — Here’s What’s Next

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

Leave a Reply