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State of the Screens

IAB Finds Digital Video Revenue up 50% YOY

By April 27, 2022No Comments

Digital ad spend (YoY growth) according to IAB/PwC:
1) 2012 – $36.6B  (↑ 15%)
2) 2013 – $42.8B  (↑ 17%)
3) 2014 – $49.5B  (↑ 16%)
4) 2015 – $59.6B  (↑ 20%)
5) 2016 – $72.6B  (↑ 22%)
6) 2017 – $88.3B  (↑ 22%)
7) 2018 – $107.5B  (↑ 22%)
8) 2019 – $124.6B  (↑ 16%)
9) 2020 – $139.8B  (↑ 12%)
10) 2021 – $189.3B  (↑ 35%)

40B5.6-2021B

Wow: The growth rate (↑ 35%) for digital advertising was the fastest since 2006!

Share of spend by ad format:
1) Search – 42%
2) Display – 32%
3) Video – 19%
4) Other – 7%

40B5.6-2021C

Digital video ad spend (YoY growth):
1) 2017 – $11.9B
2) 
2018 – $16.2B (↑ 36%)
3) 2019 – $21.7B (↑ 34%)
4) 2020 – $26.2B (↑ 21%)
5) 2021 – $39.5B (↑ 51%)

40B5.6-2021D
Digital ad spend YoY growth by format:
1) Video – ↑ 51%
2) Non-video – ↑ 32%

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.