Digital ad spend (YoY growth) according to IAB/PwC:
1) 2012 – $36.6B (↑ 15%)
2) 2013 – $42.8B (↑ 17%)
3) 2014 – $49.5B (↑ 16%)
4) 2015 – $59.6B (↑ 20%)
5) 2016 – $72.6B (↑ 22%)
6) 2017 – $88.3B (↑ 22%)
7) 2018 – $107.5B (↑ 22%)
8) 2019 – $124.6B (↑ 16%)
9) 2020 – $139.8B (↑ 12%)
10) 2021 – $189.3B (↑ 35%)
Wow: The growth rate (↑ 35%) for digital advertising was the fastest since 2006!
Share of spend by ad format:
1) Search – 42%
2) Display – 32%
3) Video – 19%
4) Other – 7%
Digital video ad spend (YoY growth):
1) 2017 – $11.9B
2) 2018 – $16.2B (↑ 36%)
3) 2019 – $21.7B (↑ 34%)
4) 2020 – $26.2B (↑ 21%)
5) 2021 – $39.5B (↑ 51%)
Digital ad spend YoY growth by format:
1) Video – ↑ 51%
2) Non-video – ↑ 32%
