Skip to main content

ScreenBytes Executive Interview Series are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

Hulu hits 25 million subscribers, CEO says it’s ‘absolutely possible’ to catch up to Netflix

By January 16, 2019No Comments

Hulu added 8M subscribers in 2018 bringing their total to 25M.

Hulu subscribers by year (YoY growth):
1)
2017–17M
2)
2018–25M (↑ 48%)

The big question: Can anyone catch Netflix?

Domestic subscribers (YoY growth):
1)
Netflix (2018-Q3) — 58.5M (↑ 5.7M — ↑ 11%)
2) Hulu (2018-Q4) — 25.0M (↑ 7.0M — ↑ 48%)

The Observer’s Brandon Katz outlined a few strategic advantages for Hulu.

Video: Watch CNBC’s full interview with Hulu CEO Randy Freer

Hulu now has 85K episodes of on-demand TV content.

Median age:
1)
Broadcast TV — 56
2)
Hulu — 32

More #1: Hulu hits 25 million subscribers

More #2: Hulu CEO: Most Cable TV Networks Will Be Gone In a Decade

More #3: DirecTV Now, Sling TV, YouTube TV, Hulu and more: Live TV channels compared

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

Leave a Reply