Skip to main content

ScreenBytes Executive Interview Series are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

How Much Should Live Viewing Really Matter To Advertisers?

By April 19, 2018No Comments

Time shifting % for original scripted shows:
1) 40%
for cable
2) 20% for broadcast

Several studies have shown that 75% of commercials from DVR are skipped.

Viewership for The Big Bang Theory gained 28% (3.9m) when DVR/VOD viewership for the following 3 days was factored in.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.