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State of the Screens

How Conan O’Brien and Other Top Hosts Are Tapping Into the Podcast Revolution

By August 29, 2019No Comments

Weekly podcast listeners according to Edison Research (YoY growth):
1) 2013 – 19M
2) 
2014 – 22M (↑ 16%)
3) 2015 – 28M (↑ 27%)
4) 2016 – 36M (↑ 29%)
5) 2017 – 42M (↑ 17%)
6) 2018 – 48M (↑ 14%)
7) 2019 – 62M (↑ 29%)

Podcast advertising revenue by year (YoY growth) according to PwC:
1) 2015 – $106M
2) 
2016 – $169M (↑ 59%)
3) 2017 – $314M (↑ 86%)
4) 2018 – $479M (↑ 53%)
5) 2019P – $679M (↑ 42%)
6) 2020P – $863M (↑ 27%)
7) 2021P – $1.0B (↑ 21%)

Advertising CPMs for linear radio vs. podcast:
1) Podcast – $10 – $50
2) 
Linear Radio – $2 – $3

Podcast universe and growth:
1) 700K+ total series
2) 2-3K new series launched each month

Podcast: Americans’ Media Habits Continue to Shift

More #1: Podcasts get that VC cash

More #2: Spotify’s big bet on podcasts is starting to pay off

More #3: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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