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State of the Screens

How 5G wireless will change pay-TV industry virtually overnight

By November 2, 2018No Comments

Fifth generation wireless is coming with speeds 10–100X faster than we have today.

What this means for the pay-TV industry: More competition. Cable companies are going into wireless (see Comcast) and wireless companies are going into pay-TV (see AT&T).

Big threat: If a wireless company like Verizon is able to offer fast home broadband delivered via mobile, then the number of home broadband options jumps from 1–2 to 4–5 overnight.

Remember: The majority of profit for pay-TV providers comes from selling broadband rather than the actual pay-TV service.

Flashback: T-Mobile Is Buying Layer3 And 5G Is The Reason

Watch: How it works: 5G

More #1: 5G To Drive $1.3 Trillion Media, Entertainment Revenue By 2028: Intel Study

More #2: TVs new supporting role to connectivity

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.