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State of the Screens

Hollywood, Apple Said to Mull Rental Plan, Defying Theaters

By May 21, 2018No Comments

The major studios (excluding Walt Disney) are exploring a way to allow consumers to stream movies at home a few weeks after they appear intheaters.

Apple and Comcast are involved in the talks.

Each rental would cost between $30 and $50.

This is a threat to theater chains. They are seeking a 10-yearrevenue split.

The exclusive period that theaters get new release movies has already shrunk to 3 months from 6 months.

Why isn’t Disney involved? Disney is focused on releasing fewer movies that are considered must watch on the big screen.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.