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State of the Screens

Here’s How We’d Handle the Rollout for Apple TV+ 

By August 29, 2019No Comments

Key details for Apple TV+:
1) 
No ads
2) Available in 100+ countries
3) A-list content creators (see below)
4) ≈ $9.99 per month after free trial
5) $6B+ in original content spend

Content producers showcased at the event:
1) 
Oprah
2) Steven Spielberg
3) Jennifer Aniston
4) Reese Witherspoon
5) Steve Carell
6) J.J. Abrams
7) Big Bird

Flashback: We still don’t know what’s in Apple’s streaming service, how much it will cost, or why we should pay for it

The big picture: Apple is trying to grow its services business to $50B+ per year by 2020 to offset slowing hardware sales.

Quick math on the potential opportunity for Apple TV+:
1) Global Apple customers – ≈ 900M
2) Conversion rate – 10%
3) The potential customer base for Apple TV+ – 90M
4) Monthly subscription cost – $10
5)
 Revenue/month – $900M
6) Revenue/year – $10.8B

Apple services include:
1) Apple TV+
2) Apple Music
3) Apple Arcade gaming service
4) Apple News+
5) iCloud

Video: Apple TV+ Is Golden Goose While Card Will Be Uphill Battle, Analyst Ives Says

More #1: Apple splashes $6bn on new shows in streaming wars

More #2: Apple is the only media company rich enough to beat Netflix — but does it care enough to try?

More #3: Apple Launches New TV App, Providing Access to Over 150 Video Apps Including HBO, Hulu, CBS, Showtime, Starz, ESPN and Amazon Prime Video

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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