Key details for Apple TV+:
1) No ads
2) Available in 100+ countries
3) A-list content creators (see below)
4) ≈ $9.99 per month after free trial
5) $6B+ in original content spend

Content producers showcased at the event:
1) Oprah
2) Steven Spielberg
3) Jennifer Aniston
4) Reese Witherspoon
5) Steve Carell
6) J.J. Abrams
7) Big Bird

Flashback: We still don’t know what’s in Apple’s streaming service, how much it will cost, or why we should pay for it

The big picture: Apple is trying to grow its services business to $50B+ per year by 2020 to offset slowing hardware sales.

Quick math on the potential opportunity for Apple TV+:
1) Global Apple customers – ≈ 900M
2) Conversion rate – 10%
3) The potential customer base for Apple TV+ – 90M
4) Monthly subscription cost – $10
5) Revenue/month – $900M
6) Revenue/year – $10.8B

Apple services include:
1) Apple TV+
2) Apple Music
3) Apple Arcade gaming service
4) Apple News+
5) iCloud

Video: Apple TV+ Is Golden Goose While Card Will Be Uphill Battle, Analyst Ives Says

More #1: Apple splashes $6bn on new shows in streaming wars

More #2: Apple is the only media company rich enough to beat Netflix — but does it care enough to try?

More #3: Apple Launches New TV App, Providing Access to Over 150 Video Apps Including HBO, Hulu, CBS, Showtime, Starz, ESPN and Amazon Prime Video