Google is working with networks such as CBS to integrate their ad technology into the sales process.

More on this topic. Google Aims to Make TV Ad Breaks Even Smarter

Previously on SOTS. What Google’s Newest Venture Says About the Future Of TV Ads

Quote from Bill Wise — CEO @ Mediaocean
“When we talk about winners and losers in a converged advertising ecosystem, we tend to focus on whether the traditional media players can function in a digital future. But the digital businesses will be disrupted by the coming convergence, too. For every time we ask whether the traditional businesses can go digital, we also need to ask whether the digital players can go linear. The answers to both questions will determine the future of the ads industry.”