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State of the Screens

Golden Age of TV Shows Signs of Cracks as Some Channels Give Up

By April 19, 2018No Comments

MTV, A&E and WGN are all cutting back on high-end productions after failing to attract big enough audiences in an increasingly crowded landscape.

Peak TV. Last year a record number of original scripted programs were produced — a total of 455.

$11B — Amount Amazon and Netflix will combine to spend on content this year.

Ratings shift. Below are ratings growth/decline in Q1:
1) Dramas — ↓ 15%
News — ↑ 22%
3) Sports — ↑ 6%

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.