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State of the Screens

Gameday for Disney to Boost ESPN Growth

By May 9, 2018No Comments

Disney continues to grow cable revenue despite subscriber declines.

How are they able to do this?
Increase per month cost for channels like ESPN
2) Add provisions in contracts with cable companies that stipulate a minimum number of packages that must carry ESPN

The average annual price increase for ESPN is 5%.

Example scenario:
Subscriber growth — ↓ 2%
Monthly subscription cost — ↑ 6%
Total fee revenue — ↑ 4%

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.