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State of the Screens

‘Game of Thrones’ season 8 likely to drive HBO Now signups, data shows

By April 15, 2019No Comments

HBO should see a surge in sign-ups for the final season of Game of Thrones.

The big question: How much churn will HBO experience following the finale in May?

A recent study from Second Measure showed a spike in sign-ups during season 7 and a steady decline for the 6-months following the finale.

Flashback: HBO Must Get Bigger and Broader, Says Its New Overseer

HBO subscribers:
1) Non-U.S. — 88M (62%)
2) U.S. — 54M (38%)
3) Total — 142M

HBO subscribers (U.S. only):
Traditional — 49M (91%)
2) Online — 5M (9%)

PSA: Non-HBO subscribers can watch the season 8 premiere for free by signing up for a 7-day trial of HBO Now.

More #1: And now their watch has ended: Game of Thrones finale means likely loss of subscribers for HBO Now

More #2: ‘Game of Thrones’ ending comes with HBO at a crossroads

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.