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State of the Screens

‘Game of Thrones’ Season 7 Premiere Shatters HBO Ratings Records

By May 9, 2018No Comments

16.1m viewers tuned into the Game of Thrones premiere on Sunday.

% growth from 2016:
1) Total — ↑ 38%
2) TV — ↑ 27%
3) Streaming — ↑ 60%

Viewership for the premiere grew by 4.4m between 2016 and 2017.

How does this compare to an event like the Super Bowl?

Total Viewers:
Super Bowl: 113m (7X)
2) Game of Thrones: 16m

Super Bowl: 111m (11X)
2) Game of Thrones: 10m

Super Bowl: 1.7m
2) Game of Thrones: 6m (3.5X)

Share from Streaming:
Super Bowl: 2%
2) Game of Thrones: 37%

Click here for my full tweetstorm.

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.