16.1m viewers tuned into the Game of Thrones premiere on Sunday.
% growth from 2016:
1) Total — ↑ 38%
2) TV — ↑ 27%
3) Streaming — ↑ 60%
Viewership for the premiere grew by 4.4m between 2016 and 2017.
How does this compare to an event like the Super Bowl?
Total Viewers:
1) Super Bowl: 113m (7X)
2) Game of Thrones: 16m
Television:
1) Super Bowl: 111m (11X)
2) Game of Thrones: 10m
Streaming:
1) Super Bowl: 1.7m
2) Game of Thrones: 6m (3.5X)
Share from Streaming:
1) Super Bowl: 2%
2) Game of Thrones: 37%
