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State of the Screens

‘Friends’ to Move to HBO Max, WarnerMedia’s New Streaming Service

By July 18, 2019No Comments

Key details for WarnerMedia’s streaming service:
1) It will be called HBO Max
2) Early 2020 is anticipated launch
3) Friends will be moving from Netflix to HBO Max in 2020.
4) Friends is the 2nd most-watched show on Netflix according to Nielsen

Comparison of annual deal size for Friends between Netflix and Warner:
1) Netflix deal #1 (2014–18) — $30M
2) Netflix deal #2 (2019) — $80M
3) HBO Max deal #1 (2020-24) — $85M

Quick math #1 for Friends and HBO Max:
1) Domestic subscriber target — 75M
2) Annual cost to license Friends — $85M
3) HBO Max would be paying $0.09 per month for each domestic subscriber to license the show.

Quick math #2 for Friends and HBO Max:
1) Annual cost to license Friends — $85M
2) # of seasons — 10
3) # of episodes — 236
4) $/season to license — $8.5M
5) $/episode to license — $360K

Flashback: Why ‘Friends’ is still important to content providers 14 years later

Video: WarnerMedia Unveils New Streaming Service ‘HBO Max’

More #1: What If WarnerMedia Got a Re-Do on the HBO Max Reveal?

More #2: AT&T rolls out a new, super-charged streaming service with HBO shows, ‘Friends’ and more

More #3: What’s Coming to HBO Max: Shows, Movies Announced for WarnerMedia Streaming Service (So Far)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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