Key findings, according to FreeWheel:
1) Audience targeted video advertising grew 82% YoY
2) Completion rates for premium video range from 85% to 100%
Ad view growth:
1) Video views – ↑ 13%
2) Video ad views (all) – ↑ 27%
3) Video ad views (audience targeted) – ↑ 82%
Share by format:
1) Full episodes (>5m) - 55%
2) Live – 38%
3) Clips (<5m) – 7%
YoY growth by format:
1) Live – ↑ 44%
2) Full episodes (>5m) – ↑ 19%
3) Clips (<5m) – ↑ 9%
Share by device:
1) CTV/OTT – 55%
2) Mobile – 17%
3) STB VOD – 14%
4) Desktop – 14%
YoY growth by device:
1) CTV/OTT – ↑ 48%
2) Mobile – ↑ 3%
3) STB VOD – ↓ 3%
4) Desktop – ↓ 2%
Average video ad pod length (QoQ change):
1) 2019-Q1 – 96s
2) 2019-Q2 – 109s (↑ 14%)
