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State of the Screens

FreeWheel: Q2–2018 Video Monetization Report

By October 3, 2018No Comments

FreeWheel (a Comcast company) recently released their quarterly video ad trends report.

Digital ad views increased 35% YoY.

OTT & VOD make up 57% of premium video ad impressions.

Share by format:
1)
Full episodes (>5m) — 56%
2)
Live — 33%
3)
Clips (<5m) — 11%

YoY growth by format:
1)
Live — ↑ 90%
2)
Full episodes (>5m) — ↑ 24%
3)
Clips (<5m) — ↑ 7%

Share by device:
1)
OTT — 41%
2)
Smartphone — 19%
3)
Desktop — 17%
4)
STB VOD — 16%
5)
Tablet — 7%

YoY growth by device:
1)
Smartphone — ↑ 76%
2)
OTT — ↑ 54%
3)
Tablet — ↑ 16%
4)
STB VOD — ↑ 15%
5)
Desktop — ↑ 14%

Quote from David Clark — GM @ FreeWheel:
“The final piece of the puzzle is allowing marketers to use technology to plan and buy TV with added efficiency and automation. We’ve made some great strides in this area, and continue to work with our partners to build the next-generation, TV ad platform that meets the unique demands of the TV ecosystem.”

More: OTT Dominates Digital Video Ad Views

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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