FreeWheel (a Comcast company) recently released their quarterly video ad trends report.
Digital ad views increased 35% YoY.
OTT & VOD make up 57% of premium video ad impressions.
Share by format:
1) Full episodes (>5m) — 56%
2) Live — 33%
3) Clips (<5m) — 11%
YoY growth by format:
1) Live — ↑ 90%
2) Full episodes (>5m) — ↑ 24%
3) Clips (<5m) — ↑ 7%
Share by device:
1) OTT — 41%
2) Smartphone — 19%
3) Desktop — 17%
4) STB VOD — 16%
5) Tablet — 7%
YoY growth by device:
1) Smartphone — ↑ 76%
2) OTT — ↑ 54%
3) Tablet — ↑ 16%
4) STB VOD — ↑ 15%
5) Desktop — ↑ 14%
Quote from David Clark — GM @ FreeWheel:
“The final piece of the puzzle is allowing marketers to use technology to plan and buy TV with added efficiency and automation. We’ve made some great strides in this area, and continue to work with our partners to build the next-generation, TV ad platform that meets the unique demands of the TV ecosystem.”
