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State of the Screens

Fox Will Bring 6-Second Ads To TV During Teen Choice Awards

By May 10, 2018No Comments

Less than two months after floating the idea for 6-second ads on linear TV Fox is making it a reality.

The 6-second ads will appear during the Teen Choice Awards as a part of a shorter 29-second ad pod.

The new 29-second ad pod will include:
1) 5-second
intro asking the viewer not to change the channel
2) 6-second ad #1
3) 6-second
ad #2
4) 6-second
ad #3
5) 6-second
ad #4

Mars and Duracell will each air 2 of the 6-second spots.

Fox is reducing the total ad load for the Teen Choice Awards by 20%this year.

More on this topic. Facebook Gets Brands Ready for 6-Second Video Ads

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.