Big numbers: The Cleveland Indians were on local TV ≈ 162 times last year and averaged 122K viewers (8% of the market).
Wow: Those 122K viewers watched a total of 3.8B minutes of baseball!
Big question: How does that compare to other popular shows?
Top 5 by viewers:
1) The Big Bang Theory — 180K
2) NCIS — 169K
3) The Walking Dead — 132K
4) Dancing with the Stars — 127K
5) Cleveland Indians — 121K
Top 5 by total minutes:
1) Cleveland Indians — 3.8B
2) America’s Got Talent — 250M
3) NCIS — 243M
4) The Voice — 243M
5) Dancing with the Stars — 164M
NCAA down: The championship game drew the lowest viewership in more than a decade.
Streaming accounted for ≈ 533K viewers (3% of total).
Viewers by year (% change):
1) 2009–17.6M
2) 2010–23.9M (↑ 36%)
3) 2011–20.1M (↓ 16%)
4) 2012–20.9M (↑ 4%)
5) 2013–23.4M (↑ 12%)
6) 2014–21.2M (↓ 10%)
7) 2015–28.3M (↑ 33%)
8) 2016–17.8M (↓ 37%)
9) 2017–23.0M (↑ 30%)
10) 2018–16.5M (↓ 28%)
Flashback: March Madness Generates Billions In Ad Spend
National TV ad spending on NCAA March Madness by year (% change YoY):
1) 2013 — $1.12B
2) 2014 — $1.13B (↑ 1%)
3) 2015 — $1.19B (↑ 5%)
4) 2016 — $1.24B (↑ 4%)
5) 2017 — $1.28B (↑ 3%)
