Skip to main content

ScreenBytes Executive Interview Series are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

Fox News’ upper hand next year: The country’s eyeballs, down to districts

By December 19, 2019No Comments

Key details for news viewership according to Morning Consult:
1) 
The study included 1.1M+ responses and is broken down by congressional district
2) Fox News led all cable news networks with a 33% share of viewers
3) According to Nielsen, Fox News has been the most-watched cable news network for 40 straight months.

Share of cable news viewership:
1) 
Fox News – 33%
2) 
CNN – 28%
3) 
MSNBC – 20%

Top cable news viewership by district (% of total):
1) Fox News – 299 (69%)
2) CNN – 63 (15%)
3) Fox News – 1 (1%)

Cable news networks by 2018 prime-time audience (YoY growth):
1) 
Fox News – 2.5M (↑ 3%)
2) MSNBC – 1.8M (↑ 12%)
3) CNN – 990K (↓ 6%)

Top 5 districts for Fox News:
1) 
FL-21 – 47%
2) 
FL-11 – 44%
3) 
NJ-07 – 44%
4) 
NY-17 – 44%
5) 
GA-13 – 44%

Top 5 districts for CNN:
1) NY-12 – 56%
2) 
FL-27 – 49%
3) 
CA-30 – 46%
4) 
CA-28 – 46%
5) 
NY-10 – 46%

Top 5 districts for MSNBC:
1) CA-02 – 36%
2) 
NY-12 – 36%
3) 
FL-23 – 32%
4) 
NY-13 – 32%
5) 
VA-08 – 32%

Flashback #1: Fox News wins 2018 ratings race; MSNBC has its best year ever

Flashback #2: Social media outpaces print newspapers in the U.S. as a news source

Flashback #3: Cable News Wars: Inside the Unprecedented Battle for Viewers in Trump Era

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

Leave a Reply