Fox Nation is set to launch on 11/27 with a monthly cost of $5.99 just in time for 2020.
Flashback #1: Americans’ online news use is closing in on TV news use
% of U.S. adults who often get news by platform according to Pew:
1) Television: 50% (↓7% YoY)
2) Online: 43% (↑5% YoY)
Flashback #2: Fox News Plans to Launch Fox Nation Streaming Service
Monster revenue. Fox News generates $1B+ in annual profit.
% of revenue by source:
1) Pay-TV subscription — 64%
2) Advertising — 36%
The average age of cable TV news viewers:
1) Fox News — 65
2) MSNBC — 65
3) CNN — 60
Flashback #3: Cable News Wars: Inside the Unprecedented Battle for Viewers in Trump Era
More #1: TV venture from Katzenberg and Whitman draws inspiration from Dan Brown’s ‘Da Vinci Code’
More #2: Why advertisers can’t take their eyes off the connected TV opportunity
