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State of the Screens

Fox Nation Sets Launch Date

By November 6, 2018No Comments

Fox Nation is set to launch on 11/27 with a monthly cost of $5.99 just in time for 2020.

Flashback #1: Americans’ online news use is closing in on TV news use

% of U.S. adults who often get news by platform according to Pew:
1) Television: 50% (↓7% YoY)
2) Online: 43% (↑5% YoY)

Flashback #2: Fox News Plans to Launch Fox Nation Streaming Service

Monster revenue. Fox News generates $1B+ in annual profit.

% of revenue by source:
1) Pay-TV subscription — 64%
2) Advertising — 36%

The average age of cable TV news viewers:
1) Fox News — 65
2) MSNBC — 65
3) CNN — 60

Flashback #3: Cable News Wars: Inside the Unprecedented Battle for Viewers in Trump Era

More #1: TV venture from Katzenberg and Whitman draws inspiration from Dan Brown’s ‘Da Vinci Code’

More #2: Why advertisers can’t take their eyes off the connected TV opportunity

More #3: ‘Jeopardy’ Will Now Stream on Netflix and Hulu

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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