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State of the Screens

Fox Looks to Buy Streaming Service Tubi 

By February 26, 2020No Comments

Big news #1: Fox is rumored to be buying streaming service Tubi for $500M+.

Key details for Tubi:
1) 25M monthly viewers
2) 229 employees
3) 250 content partners
4) 20K movies and TV shows
5) 163M hours watched in December
6) 6.5 hours/month/viewer
7) $100M estimated content spend in 2020

Tubi hours watched (% growth):
May-19 – 94M
Dec-19 – 163M (↑ 73%)

Tubi hours/month/viewer (% growth):
May-19 – 4.7
Dec-19 – 6.5 (↑ 38%)

Big news #2: NBCUniversal is rumored to be buying streaming service Vudu from Walmart.

Key details for Vudu:
Founded in 2004
2) Purchased by Walmart in 2016 for $100M
3) 10K 
movies and TV shows

Big news #3: Smart TV manufacturers such as Samsung and Vizio have launched ad-supported video offerings.

More #1: 2020: Are You Ready For Mass TV Disruption?

More #2: Virtual Pay TV Providers May Soon Battle Over Ad Inventory

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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