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State of the Screens

Fox is letting people watch fewer ads on TV using a trick adapted from the internet

By February 22, 2018No Comments

Fox is bringing interactive ads to connected-TV that allow the viewer to watch fewer ads in exchange for engagement.

Fox has been running similar ads on desktop since 2014.

It is possible that these could make it into traditional TV content through video on demand (VOD) or dynamically inserted into DVR content.

Click through for several video examples.

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.