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State of the Screens

Fortnite is generating more revenue than any other free game ever

By July 24, 2018No Comments

A single video game (Fortnite: Battle Royale) brought in $318Min revenue during May!

This is the highest monthly revenue total ever for a video game.

What is Fortnite? Fortnite is a multi-player game that pits the user against 99 others in a battle for survival on an island where the last standing player wins.

The total revenue over 8 months is $1.2B from 125M players.

Mind blown: The game is free. All revenue is derived from add-ons such as clothing and dance moves.

FYI: This has not even been released for Android yet.

Fortnite has generated more revenue than several of Hollywood’s biggest movies last year including:
1)
Jumanji: Welcome to the Jungle
2) Spider-Man: Homecoming
3) Wonder Woman
4) Solo (2X+)

Flashback: How Professional Video Gamers Train for a World Championship

Last year, 258M unique viewers watched live streams of other people playing video games.

Still not impressed? That is a larger audience than every NFL regular season game combined!

191M watch at least once per month.

Viewers for eSports championship vs. Super Bowl:
1) Super Bowl (2018) — 106M
2) Extreme Masters (2017) — 46M

More #1: Overwatch hits the big time with ESPN broadcast deal

More #2: The International 2017 reached 5m peak concurrent viewers

More #3: Confessions Of A Digital Dinosaur: Esports Is The Next Great Traditional Sport

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.